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IONOS website builder landing page
Source: IONOS.com

IONOS is a German IaaS platform that lets you build, host, and run your e-commerce shop. It also offers easy integration with WooCommerce, Magento, PrestaShop, Shopware, and OpenCart e-commerce plug-ins. Since you can build an online storefront using its templates and drag-and-drop editor, IONOS is a great option for newbies with no coding experience.

Check out this list of the best e-commerce website builders for more information.

IONOS standout features
  • Phone
  • Live chat
  • Online support
  • Help center
  • IONOS mobile app
Best forE-commerce business owners who prefer managed services or lack coding skills
  • 24/7 support
  • Personal consultant
  • One year free domain and SSL certificate
  • IONOS app
  • Easy shop integration
  • Social buy button
  • Multichannel sales
  • Affordable pricing plans
  • No free trial
  • SEO support
  • Paid site transfer
  • Page loading speed
PromotionNo free trial

What Are The Pros and Cons of IONOS?

IONOS is not a fully dedicated e-commerce platform. It provides other services, including domains, hosting, website building, and more. So it’s crucial to understand how it stacks up on its e-commerce performance.

I did a detailed study of IONOS to understand what works and does not. Here’s a brief overview of it all.

Pros of IONOS

  1. Excellent support: IONOS spares no effort to give its users the support they need to get started and continue selling uninterrupted. Apart from 24/7 phone and live chat support, you also get a dedicated personal consultant to help you with your queries. And IONOS it’s available on all pricing plans.
  2. Easy to use: Choose from professional-looking themes and customize them as much as you want using the drag-and-drop editor. IONOS makes building a website easy, even for beginners.
  3. IONOS app: Stay on track with your business always with the IONOS mobile app and take your e-store with you wherever you go. You can add products, review orders, update payments, and do so much more. It’s versatile and offers a single point of access to your business. The app is available for Android and iOS.
  4. Low initial pricing: The starter plan comes at only $1 per month for the first year. That doesn’t mean you compromise on selling features. You can still access multichannel selling and several other features to grow your business. The plan renews at $12 per month after the first year and still continues to be one of the least expensive available.
  5. Social selling: Turn your social media profile into an online store by adding a “social buy” button. I found it effortless and efficient. Your customers can use multiple payment and shipping options on their purchases. You have the freedom to sell even without a store.

Cons of IONOS

  1. No free trial: While IONOS may have cheap pricing plans, I was surprised to see it doesn’t offer a free trial. You will have to add your payment details to be able to use the platform. You’ll have to claim the money-back guarantee if you’re dissatisfied.
  2. SEO: Every online store needs stellar backend SEO (search engine optimization) to perform its best. However, IONOS does not offer the SEO support you need with its lower-priced plans. I’ve hardly ever come across e-commerce website builders that are so stingy with SEO features.
  3. Site migration: Much like Bluehost, IONOS does not offer free site migration. Given that both are web hosting providers and e-commerce website builders, this is disappointing.
  4. Page-loading speed: Despite having an average of 99.7% uptime, IONOS’ page loading speed is average, clocking at 713 milliseconds. However, of late, the load time has been even slower.

IONOS may be the best e-commerce platform for: Small businesses with a limited budget that want to scale up and sell globally.

IONOS Plans and Pricing
Source: IONOS
Price$1 per month (first year)
Renews at $12 per month
$5 per month (first 6 months)
Renews at $20 per month
$25 per month (first 6 months)
Renews at $35 per month
$35 per month (first 6 months)
Renews at $50 per month
Best forSelling 500 non-digital products and servicesSelling 5,000 non-digital products and servicesSelling 10,000 physical and digital products and servicesSelling 1 million physical and digital products plus B2B selling
Basic features
  • Free domain for 1 year
  • SSL certificate
  • A personal consultant
  • Professional email address
  • Pre-designed themes and layouts
  • CSV Import
  • Multilingual Store (45 languages)
Everything in the starter plan plus:

  • Professional templates with scope for HTML/CSS coding
Everything in the plus plan plus:

  • IONOS app
  • 1 GB worth of digital products
  • CSV export
  • Downloadable store
Everything in the pro plan plus:

  • 10 GB worth of digital products
Customer service24/724/724/724/7
Sales support
  • Abandoned cart recovery
  • Cross-selling on product and cart pages
Same as starter planSame as starter planSame as starter plan
Order managementProduct-level inventoryProduct-level inventory
  • Product-level inventory
  • Stock control
  • Store management app
  • Bulk invoice printing
  • Manual order editing
Same as the pro plan
ReportingGoogle AnalyticsGoogle AnalyticsGoogle AnalyticsGoogle Analytics
  • Multi-currency support
  • Direct Google indexing
  • Discounts and coupons
Same as the starter planSame as the starter plan plus:

  • Wish lists
Same as the pro plan plus:

  • Google Shopping
  • NexTag
  • PriceGrabber
  • Shopzilla
  • Amazon
  • eBay
ShippingShipping wizard (FedEx, UPS, In-store pick up, and more)Same as the starter planEverything in the starter plan plus:

  • Scheduled pickup
  • Real-time order tracking
  • Customized shipping per product dimensions
Same as the pro plan
  • Onboarding wizard
  • 24/7 service support
  • SSL wildcard
Same as starter planSame as starter planSame as starter plan
Point of sale (POS)NANAEasy POS appEasy POS app
Square POS app
Transaction feeNoneNoneNoneNone
Tax calculationsNANAAutomatically calculated at checkoutAutomatically calculated at checkout

Online store builder

IONOS online store builder
Source: IONOS.com

IONOS offers an easy drag-and-drop editor called MyWebsite Creator for users who lack coding knowledge or are new to online store creation. Using this editor, you can launch your store in as little as three steps. However, I would advise spending more time to customize your website to accurately represent your business.

MyWebsite Creator lets you select templates, color palettes, images, and other customizations. The website builder will produce templates and images in sync with your chosen subject. But you don’t have to go with these auto-generated suggestions.

You can pick any templates, images, features or apps to build your online storefront. The editor is intuitive, clutter-free to look at, and easy to use. I loved how seamless the user experience was.

Even non-coders can somewhat customize their e-commerce stores. I wasn’t able to make hardcore changes; that feature is not available with the basic plan. But if you wish, you can edit/modify the HTML/CSS code for a custom website on the pro plan and above.

After testing the MyWebsite Creator, I found it does deliver on its promise of getting fancy websites quickly up and running.

Two other features of the website builder also stood out to me::

  • Business card: While your website is under construction, IONOS creates a “business card” with the name of your store, physical address, and contact information. So, your visitors will get to know you even before you go live. I love the amount of exposure and visibility IONOS gives a brand. To my knowledge, no other popular e-commerce platform offers this feature.
  • Personalization: You can create unique experiences for different types of customers with this function. For example, returning customers can enjoy discounts, while first-time visitors can use a referral bonus. This kind of targeted marketing is highly effective in boosting conversations.

I’m impressed with how resourceful and instinctive IONOS’s MyWebsite Creator is.

Shop integration via Connectastore

IONOS shop integration hero banner

Another handy feature that IONOS provides to its e-commerce sellers is shop integration. So if you have an existing website and want to start selling on it, you can simply integrate your shop to get started.

This feature reminds me of Ecwid. Just like the e-commerce plug-in, IONOS’s Connectastore feature lets you turn any website into an online storefront. Highly impressive, if you ask me. And you can use this feature free for the first month.

You can also sell anywhere between 5,000 to an unlimited number of products depending on the pricing plan you choose. Your integrated store can be multilingual, multichannel, and as effortless as a store you build from scratch.

Social buy button

IONOS social buy button banner
Source: IONOS.com

We are in the age of social selling, and there’s no denying it helps your business grow. The social buy button is IONOS’s way of acknowledging the impact of social selling in growing a business.

The purpose is precisely what you think it is: It lets you start selling from your social media page. Your customers can still enjoy IONOS’ shipping wizard and multiple payment options.

The only drawback I found is that you cannot sell more than 10 products. Given that you can control everything from a central dashboard via a mobile app, the social buy button does seem like a good addition.

It’s also priced at just $3 per month, which makes it good for small businesses with a very limited budget. It’s a useful feature to have in your e-commerce store builder arsenal.


IONOS’s shipping wizard lets you choose from a number of popular courier services, and compare real-time shipping rates. These include FedEx, UPS, U.S. Postal Service, Canada Post, and others. Your customers can also opt for in-store pickup.

Because there are multiple options, you can choose the provider that suits your budget. However, you will not be able to get real-time tracking details on the starter and the plus plans.

Payment processing

IONOS does not charge any transaction fee on its pricing plans. While that’s a plus, you still need to handle the charges from your chosen payment provider. You can simply go to Settings>Payments and choose a payment method that works for you.

The payment methods offered by IONOS include:

  • PayPal, BillSAFE, and others
  • Direct debit
  • Direct debit by fax
  • Fixed price
  • Exemption limit (not applicable to all)

You can easily integrate PayPal or Stripe or go for a third-party payment provider. IONOS also lets you accept payment through all major credit and debit cards.

COD and checks are some of the manual payment methods you can also accept.

IONOS’ payment processing options meet accepted industry standards.


IONOS mobile app icon
Source: IONOS.com

The IONOS app for Android and Apple is essentially a digital store manager. You can add products, check your inventory, update your order status, and more using the app.

The app lets you keep tabs on your business from anywhere in the world.

If you have an IONOS website, definitely download the app. It’ll make life easier for you. While many e-commerce platforms come with such apps, IONOS’ offering is efficient and has a pleasing user interface.


SEO plays a crucial role in the success of any e-commerce business and I’m not sure why IONOS falls short here. I experienced only average support from IONOS where SEO is concerned. You get very little SEO support if you’re using the starter or the pro plan.

Sure, you can edit the site title and shop description. You can even add keywords to make your shop SEO friendly, but that’s about it.

The page and product URLs are autogenerated by IONOS, so you cannot edit them for better SEO performance. You’ll need to turn to third-party apps for help. Even then, IONOS does not have many app integrations, which hampers effectiveness.

The only positive thing I could find was the one-click “lazy loading” function, which helps improve page load speed.

IONOS’ SEO support needs significant improvement to compete with some of the top providers. There’s no valid reason to be this frugal with your SEO capabilities, especially when one of your core functions is to help create e-commerce stores.

IONOS security hero banner
Source: IONOS.com

IONOS offers a MyDefender plan that acts as an added layer of data protection. MyDefender plans start at $1 per month and can be upgraded as needed. MyDefender can protect your website against ransomware attacks. It performs regular scans and backs up all data for safekeeping.

While the service does cost extra, worth it since compromising the safety of your website can not only cripple your business but also potentially put your customers’ data at risk.

IONOS support page
Source: IONOS.com

Contacting IONOS’ customer support is easy. Here’s how you can get in touch with them:

  • Phone: Dial (484) 254-5555 from your IONOS-registered telephone number. You will need a temporary PIN and your customer ID to connect with tech support. In case your call goes unanswered, you can expect a callback within 24 to 48 hours. The helpline is not toll-free. You will incur charges depending on your location, carrier plan, and other factors.
  • Online support: IONOS also gives you the option to file an online ticket. You will get step-by-step instructions to resolve it. But if you still have problems, IONOS will connect you to an expert who will address them.
IONOS support topic
Source: IONOS.com
  • Help center: The help center has guides that address every possible query you could have. You can download these guides as a PDF or print them for quick reference whenever you need them. The downloadable PDF is one handy feature unique to IONOS, and I love it. It makes life more convenient for users.
  • Social media handles: You can also get help from the content that IONOS posts on its social media channels, including YouTube, Facebook, and Instagram.
  • Personal consultant: The best IONOS feature is you get a personal consultant for every account you create. Your dedicated support personnel can provide one-on-one guidance for any problem you encounter on the platform. However, you need to complete a few steps before you can start using the service.

Although IONOS support is always available and prompt most of the time, delays happen. I’ve had queries that were immediately resolved, and others where I waited a considerable time for a callback.

That’s why I did not score it 5 stars. If IONOS can ensure a consistent turnaround time for query resolution and support, it’d be one of the best in the business.

Compare IONOS Alternatives

With its versatile e-commerce solutions, inexpensive pricing plans, and excellent support team, IONOS has established itself as a reliable website builder. But so have other platforms. I have compared IONOS with its immediate and most popular competitors, so you can better understand which one suits you best.

Website builderPricingMultichannel salesAppsBasic plan featuresCompare

Overall rating

$1 per monthYes70+ apps
  • Free domain for 1 year
  • Personal consultant
  • Professional email address
  • Pre-designed themes and layouts
  • CSV import
  • Multilingual store (45 languages)

Overall rating

Read our full Shopify review.

Consider Shopify if: you want a user-friendly, feature-rich, intuitive platform and do not mind investing your effort in the process.

$29 per monthYes7,070
  • Unlimited products
  • 24/7 support (email, chat)
  • Marketing tools
  • Shipping tools
  • 2% transaction fee
Shopify offers a full deck of capabilities to build an e-commerce store, along with key features that one needs to take their business online.

Overall rating

Read our full BigCommerce review.

Consider BigCommerce if you want better designing tools, intense customizations, and improved analytical support.

$29.95 per monthYes1,030
  • Unlimited products
  • 24/7 support (phone, email, chat)
  • Reporting tools
  • Marketing tools
  • 0% transaction fee
BigCommerce is built for large-scale e-commerce operations, and its features are more versatile than IONOS.

Overall rating

Read our full Wix review.

Consider Wix if: you want a highly customizable store built for scaling.

$27 per monthYes250+
  • Unlimited products
  • Ticket, phone, and social media support
Wix has many more templates and themes compared with IONOS.

Overall rating

Read our WooCommerce review.

Consider WooCommerce if: you have an existing WordPress website and want a highly effective e-commerce plug-in.

  • Unlimited products
  • Email support or WordPress.org forums for self-help
  • Limited reporting
  • No transaction fees
WooCommerce comes free and has many helpful apps. But it does not offer multichannel sales like IONOS.

Frequently Asked Questions About IONOS Website Builder

How reliable is IONOS?

IONOS is a powerful web-hosting service with a guaranteed uptime of 99.8%. Its e-commerce store builder comes with a host of valuable features and integrates smoothly with multiple e-commerce plug-ins. The interface is easy to use and allows ample room for customization. All these factors make IONOS a reliable service provider.

Is IONOS a drag-and-drop editor?

IONOS’s e-commerce store builder is a drag-and-drop editor. However, for the technically advanced, the platform also allows you to edit and update the code to fully customize your online store.

Is it easy to build a website using IONOS?

Even non-coders can build an e-commerce website using IONOS. So it’s a good platform for beginners to get started on their e-commerce journey.

Is IONOS a hosting company?

Yes, IONOS is a web hosting company and cloud hosting provider.

How many websites can you host on IONOS?

For each domain you create on IONOS, you can have up to 10,000 subdomains. But depending on your pricing package, you can host anywhere from one to 50 websites on IONOS.

Is IONOS secure?

All IONOS websites come with a free SSL certificate and 256-bit encryption. So, your and your customer’s data are safe.

Is IONOS good for SEO?

While IONOS SEO is good for beginners, it could be much better. You can edit page titles, meta descriptions, and the like. However, your product URLs are auto-generated. IONOS also offers a free SEO analyzer, but it does not match the SEO support that SaaS platforms like Shopify and BigCommerce offer.

Is IONOS email encrypted?

All IONOS emails have HTTPS encryption and are highly secure.

How do I cancel my IONOS subscription?

You can cancel your IONOS subscription at any time by following these steps:

  1. Log in to your account
  2. Click on the “My Account” section
  3. Go to the “Contracts and Subscription” and hit “Display”
  4. Now select the subscription that you want to discontinue
  5. Click on “Show Cancellation Options” and turn off the auto-renewal settings

How long does the IONOS website builder take to create a new site?

It could take you anywhere from a few hours to a day to get your shop online and running. A lot depends on your level of experience, expertise, and the time you take to use the drag-and-drop editor.

Can I sell B2B and B2C products using the same IONOS website?

Yes, you can do that. You simply need to segment and classify your products into desired bundles. IONOS lets you customize the pricing and shipping per your products, so you can sell your products based on the value they deliver to the customer.

How I Rated IONOS

After hours of research and firsthand experience using IONOS, I compared everything it offers to other popularly used e-commerce platforms. Creating an e-commerce store is not IONOS’ core function or only compatibility.

I must say that IONOS’s e-commerce capabilities are quite impressive, and it scores well on several accounts.

It has excellent pricing plans for small businesses, especially for initial usage. Then there is the intuitive and easy-to-use website editor. It’s truly one of the most responsive available. And don’t forget IONOS’ tech support and personal consultants are available with every plan.

While it can do better in terms of its SEO capabilities and app integrations, I definitely recommend IONOS to any small business that wants to grow into e-commerce.