Mozello Review 2023: Expert Rated 3.8/5

Mozello, with its ease-of-use interface and ready-to-use templates, is popular amongst small businesses and individuals. It also comes with multilingual support to launch your website in multiple languages.

Limited customization is the biggest drawback of using Mozello. You can change basic things such as colors, fonts, and images, but if you want full customization freedom, you will need to get your hands dirty with code.

There are many options when choosing the best website builder or e-commerce platform for your business. In our review of the most popular options, Mozello stands out as a great choice for simple website creation, but some other options offer more comprehensive features.

Read on for our deep dive into Mozello’s pros and cons, features, and recommendations.

What Are the Pros and Cons of Mozello Website Builder?

Mozello claims to be the world’s easiest website builder to use. While this may be true for those with no prior experience in website design or coding, I found it lacks some features more experienced users might find essential. Here are some pros and cons of Mozello:

Mozello may be the best website builder for: Small to medium-sized businesses and individuals looking to showcase their services or design a simple online store. Developers can also create custom design websites using Mozello’s tools.

Store design

Mozello offers 48 ready-to-use mobile responsive templates across different niches. There is no categorization of templates, but I scrolled through and chose what appealed to me, editing it in the content layout editor. You can select your template right away when signing up to the platform.

Compared to some competitors, the theme selection is not the best, but there’s still something for everyone. Changing the theme later is easy from your Mozello editor if it doesn’t match your preferences.

After selecting the theme, you’ll head to Mozello’s editor.

Mozello is an intuitive and easy-to-use site builder. From the left sidebar, you can access all the website editing features.

The website editor differs from many competitors like Squarespace, Wix, and Zoho, as it doesn’t offer drag-and-drop features. This can be good or bad, depending on if you want more control over the website design or an easier interface to work with.

Mozello uses content blocks that are easy to add by clicking the “Plus” icon between different sections. There are various content blocks to which you can add text, images, videos, banners, products, galleries, and forms.

The new content block you selected can be edited according to your preferences. Selecting a text section, for example, allows you to edit the header and base text. No matter what plan you have, you can add all of the available content blocks.

In terms of pages, there are eight different types you can add for your Mozello site. Six are available for all of the plans, including the Free:

• Normal page with text
• Front page or special page
• Picture gallery
• Blog or news page
• Web forms such as contact us page
• Catalog or store for e-commerce

For Premium and Premium Plus plans, there are two extra options:

• Link to other pages outside of your own site (For Premium)
• Create a copy of an existing page on your site (For Premium)

Fonts can be changed from 33 different combinations on the left sidebar, which are all available even on the Free plan.

Color options are quite good in Mozello. You can choose from 19 ready-to-use color schemes or fully customize your own colors for the site. Both of these options are available for all of the plans.

After you have edited your site, you can view it on the “Preview” window, which is available from the left sidebar.

A major disadvantage of the Mozello editor is that you cannot edit nor preview your site in the mobile view. As all Mozello sites are automatically mobile-responsive, this isn’t a deal breaker.

Developer tools

If you are familiar with HTML, CSS, and JavaScript, you can access your Mozello website’s code and make more advanced customizations.

There are different things you can do with these developer tools.

1. Further customize templates by adding custom CSS code.
2. Add custom features to your websites, such as pop-ups, forms, or chatbots, by adding custom JavaScript code.
3. Create server-side apps with Mozello’s developer tools by using JavaScript, AJAX, or iframe.

The coding features of Mozello are available for Premium plan users, and it can be easily accessed from the editor’s settings.

Digital.com’s expert provides more context here:

E-commerce features

Mozello’s strongest selling point is its e-commerce features. With Mozello, you can easily create beautiful online stores to sell physical and digital goods.

Some of these features are available on the free plan, but for more advanced features, such as custom fields on checkout, the ability to sell unlimited products, and variants, you need to upgrade to a paid plan.

You can manage your catalog in Mozello via its own page.

Also, you can add new products and categories. On the Premium Plus plan, you can export and import products on this page.

When adding new products, you can include a category, a title, pictures, and a description, as well as advanced settings like variants, product groups, registration numbers, and whether to sell digital products or physical products. All plans include these features.

It’s important to note that Free can only add five products, while Premium can add 15, and Premium Plus can add an unlimited amount.

Also available on Mozello are the following e-commerce features:

• Discounts: You can offer discounts on products, shipping, or a combination of both, with the Premium Plus plan.
• Payment processing: Mozello supports third-party payment processors, such as PayPal and Stripe. You can also accept payments with bank wire transfers and cash payments. For the Free plan, you can add PayPal only, and for the Premium Plus plan, all of the options are available.
• Emails: You can send up to three order update emails, one of which is mandatory and is available on all plans, but the other two are only available on Premium Plus.

A few other notable e-commerce features include the ability to customize the checkout form for the Premium Plus plan, product filters that help customers find the right products, and the ability to edit the order confirmation page for all plans. There’s a 0% transaction fee on all plans.

Mozello’s e-commerce features are nothing like what Shopify or Wix offer, but are more than enough for creating a minimal online shop. It does offer integration with different email services, which is beneficial for e-commerce brand owners.

Payment processing

Mozello also supports multiple payment methods, including many popular options. You can add these payment processors to your online store from your editor’s “Catalog settings.”

Mozello supports the following payment processors:

• PayPal
• Stripe
• Braintree
• Paysera
• kevin.
• exactly.
• DECTA
• Bilderlings

To complete the integration process, you need to sign up for the payment processor’s website.

With Mozello’s API solution, you can integrate any other payment processor if you have the needed technical skills. The process is free if you do it yourself, there’s a fee if Mozello does it. Mozello also accepts cash payments and bank transfers.

Be aware that PayPal, cash, and bank transfer are the only payment options available for the Free plan. You must upgrade to the Premium Plus plan to access other payment providers. Mozello’s payment processing options — significantly limited in comparison to its competitors like Wix, Squarespace, and Zyro — are sufficient for a minimal online store.

Blog features

Mozello has quite limited blog features and related customization options, but it is possible to create a basic blog or news site with the builder.

Mozello’s blog editor offers basic features, such as changing fonts, text styles, and types, sizes, and colors. You can also bold the text, make it italic, or justify it to different positions.

For your blog post, you can also add these elements:

• Insert buttons, videos, files, maps, symbols, and codes
• Upload and insert images from the computer
• Add bullet points and numbering
• Split into different sections
• Create tables
• Embed HTML code
• Add social sharing buttons
• Allow comments

For a scalable blog or a news site, Mozello is probably not the best choice.

It lacks all the scalable features a blog needs, such as custom plug-ins and apps to extend its functionality, SEO tools to help you rank higher on Google, and analytics tools to help track your blog’s traffic. Mozello integrates with Google Analytics and Facebook Pixel for reporting and analytics, but you cannot integrate custom apps or any other analytical tools in the future.

Multilanguage

Among Mozello’s highlights is the ability to create multilingual sites, which is available even on the Free plan. Mozello does not offer auto-translate like Wix or Zyro, but it’s still one of the easiest website builders if you want to create multilingual websites.

The management of these multilanguage pages is simple. You can change and add new languages by clicking on the “Pages” tab. Changing the language creates a new website, and you can redo the design as well.

A total of 64 languages can be added, covering the majority of the world’s languages.

Marketing tool

Mozello integrates with a marketing tool called Engaga, designed by Mozello’s team. It allows you to collect email addresses with banners, site widgets, and popups, as well as promote new collections and sales. This tool can be accessed from Mozello’s website editor’ click on “Extras” from the left sidebar, and “Engaga.”

You can select from multiple ready-to-use templates, and give your own touch to it in the editor. The widgets you edit and publish will appear on your Mozello site. Visitors can add their email addresses, for example, which is beneficial for you to later retarget them.

The design interface of this tool is easy to use, and almost identical to Mozello’s website builder. Engaga’s tools allow you to collect email addresses, not send out emails. You can integrate Engaga with email marketing tools like Campaign Monitor, GetResponse, and Mailchimp, so you can send marketing emails properly.

Engaga is free to use for all Mozello plans, except the free plan has only 10 available templates while the Premium Plus plan offers 69. It does not integrate with email platforms by default, so you must subscribe to Engaga’s plans.

Mozello does not make any public guarantees about data backups, but I contacted its support for more information. The team stated it makes automated daily data backups every six hours.

If something goes wrong with your design or you accidentally delete something, you can partly restore it, as the staff explained: “The data can be manually restored from backup files by Mozello team, but it is required for the website user to specify the exact data and the approximate time when the data has been deleted. The entire website as an entity cannot be simply restored to an older version.”

Even though Mozello is a low-cost website builder, I found its customer service to be great, especially the live chat feature. Live chat is available for everyone, even if you have no Mozello account.

• Chat: Live chat is the easiest way to reach the company; I got an answer within five minutes during office business hours.
• Email: You can email the Mozello team, which promises to answer the requests within 24 hours, but I found it to be faster, especially when the office is open.
• Phone: Phone calls are quick ― once you call, someone usually answers right away during open business hours.
• Support page: You can find answers to most questions on Mozello’s support page, which consists of FAQs and answers.

Mozello’s phone support is not as visible as other customer support options, so you will need to do the following:

1. Go to Mozello’s footer and click “About”
2. Click the “Contact” tab
3. The phone number is visible under the email address

From the same page, you can find more information about the company, including corporate and press contact information, the corporate office address, and additional company information.

One oddity is that you can’t access any support links if you’re inside the web builder interface. No link to a general account admin page, no “help” button, and no “exit web builder” function. You have to open a new window to access any support. Not the end of the world, but somewhat cumbersome from a user experience standpoint.

Overall, I was pleased with the support — especially the live chat feature since it does not require an account with Mozello.

Product filter feature

Mozello recently introduced a new feature called Product filters, which allows shoppers to quickly filter products by different criteria, including:

• Product size
• Color
• Brand name
• Product availability
• Price

This is a great addition for online stores, as it can help improve the customer experience, leading to better conversion rates. The product filtering feature is available for Premium Plus users only.

Order status emails 

Mozello now allows you to send order status emails to your customers. This is an ideal way to keep your customers updated on the status of their orders and provide any necessary information.

The emails are separated into different categories:

• Order confirmation (mandatory to send)
• Payment confirmation (optional)
• Dispatch confirmation (optional)

The mandatory order confirmation email comes with all the plans, but Payment and Dispatch confirmation emails are only available for the Premium Plus plan.

New visual improvements

Mozello has made some visual improvements to its platform, making it easier to add new pages.

Some of these include:

• New video content blocks: These blocks make embedding YouTube and Vimeo videos easier and faster. You can place them on one side or cover the whole site.
• New action buttons: This expands your store’s general view by adding action buttons under products. With these buttons, you can display multiple variants and add different buttons, such as “Add to cart.”

Additional notable improvements

Mozello has also made some other notable improvements, such as:

• A customer age control feature is now available to Premium Plus users without an additional fee (within the scope specified, as per the conditions of use).
• Facebook and Google can discover hidden product metadata to determine product parameters like availability and price.
• Fields from the order form have been added to the order export.

Features coming soon to Mozello

• Plug-in and app support: One of the biggest disadvantages of Mozello has been the lack of integrations and apps, but the company is working on adding support for third-party apps and plug-ins.
• Better payment options: Swedbank will soon be able to receive payments from all online banks (you can do this in test mode, but you must renew your contract).

Compare Mozello Website Builder Alternatives

One of the most important things I like to keep in mind when reviewing web hosting and website building tools is who might be reading the review. At first glance, I am tempted to say Mozello is not a very advanced website builder and there are several much better options (see below). But Mozello is easy to use, and its tools will allow even absolute beginners to create beautiful websites quickly. Still, if you just want a nice-looking website and are not worried about more advanced features, I don’t hesitate to recommend Mozello. – Michael Levanduski

Mozello is a solid website builder, but competitors, including Wix, Squarespace, WordPress, Zyro, and Web.com, could be a better fit.

Our research involved studying each company closely and using its services. To help you choose the best company for your needs, we conduct objective research about each company.

See some of the best Mozello alternatives and how it compares to other top-tier e-commerce platforms the team here at Digital.com recommends:

How I Rated Mozello Website Builder

I rated Mozello using a thorough and detailed study of the various features offered vis-à-vis the competition. Looking at the various facets and features offered, I compared it to other major players in the industry through direct testing and third-party services to ensure an accurate rating. I even created a dummy store and added products and new sites to get a thorough understanding from a user’s perspective.

While I did a comprehensive overview, I gave more weight to certain parameters I felt were paramount. These include ease of use, available templates, e-commerce options, blog features, integrations, and, last but not least, the price.

Mozello scored decently on all of these counts, as an easy-to-use e-commerce platform solution for small businesses. Since the free plan does not require a credit card, you can easily check out the platform before upgrading to one of the two paid plans. It is lacking in scalability because it doesn’t have integrations, a drag-and-drop interface, and important sales tools such as abandonment shopping cart recovery and retargeting.