GetResponse, a well-known e-commerce digital marketing tool suite, is a favorite pick with brand giants like Ikea, Revolut, and the University of Nottingham. If you’re looking for visually-driven newsletter support and advanced send tools, it is the right tool for you.
GetResponse, like many platforms on this list, offers a full suite of e-commerce business marketing support. But its auxiliary tools outside email marketing support are more sales-oriented, such as the added funnels functionality.
I was pleasantly surprised at how much service and support I had through the onboarding process. While the platform is simple, you can go the extra mile and really customize your experience, inputting whatever area of business you want to focus on first. It felt comparable to concierge support. Because of this, I feel confident the service would provide smaller brands and services (or e-commerce leaders who aren’t familiar with email marketing management) with the assistance they need to make their experience successful.
In addition, I found e-commerce business owners would benefit from the site’s form and pop-up functionality, extensive newsletter creation and support services, and CRM for streamlined record management, list hygiene, and segmentation.
Finding a tool with embedded list of hygiene tools was a pleasant surprise. It’s an invaluable element of your email marketing strategy, helping make your outreach attempts as efficient as possible.
GetResponse included features such as contact import/deletion en masse, duplicate record management, and inactivity flags to help you take care of this task easily. It also offered blocklisting rule functionality to assist you in doing so on a more automated basis.
Who is GetResponse best for?
GetResponse would be a fantastic tool of choice for brands looking for a full en-suite of tools, as well as an email marketing platform. I could see SMBs getting the most use from the tool, as large-scale brands may be wanting additional features and support based on their unique business needs.
Recent upgrades to GetResponse
GetResponse doesn’t upgrade the platform regularly. But updates seem to be focused around e-commerce brand areas of need, giving you the maximum benefit with every update. The most recent update occurred in May of 2022, an e-commerce marketing automation that offered one-click compatibility and other great add-ons, such as promo codes and transactional email support.
GetResponse features a more nuanced pricing plan than most, offering the option to set up your account and add your credit card later. You can start for free and still have core functionality (such as the website builder, domain connection, and form creation support). Yet, e-commerce brands of any size and scale might be looking for more – in which case I recommend choosing either the Email Marketing or the Marketing Automation plans.